Weetabix - top of the crops in Wiltshire

One of the nation's favourite cereals, has owned up to producing the amazing crop circle in Beckhampton, Wiltshire following unexpected interest in the overnight phenomenon.

The large symbol, covering two acres of wheat field, was created to mimic the latest advertising campaign which features three Weetabix placed together to represent a power plug. However when locals, tourists and press started to question the origin of the crop circle and Supernatural experts were brought in to investigate the situation, Weetabix decided to own up to the mystery and have subsequently placed the Weetabix logo underneath it!

David Hughes owner of the farm land commented: "I have been totally flooded with visitors who have travelled from afar to investigate the image. Most people accept that it is from Weetabix, but rather oddly, some of the sci-fi experts still think that it is a message from beyond!"

The crop circle has already stirred up great interest in national and local press as well as the online media with the image being featured in sci-fi related websites.

Bill Humes, commercial director of Weetabix, said "the intention of the crop circle was to complement the latest advertising campaign, which positions Weetabix as an energy provider. However, the interest we have received has been totally unprecedented. Since announcing that we are responsible for the crop circle our 'phone lines have been inundated with requests for images and information on it - it really has been positively overwhelming!"